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OUR STORY:

“I have a sticky note on my desk that says: ‘make a photo album.’ It’s been there five years.”

– Elena M., Brooklyn NY

And so Tweed Wolf was born. Photo albums are precious to have and painful to make. At Tweed Wolf, we think albums are too important to be on the to-do list and not get done.

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Why are we so obsessed with photo albums? Photos connect lives through generations and geographies. In a photo album, I learned that my oldest son’s curls come from his father (and won’t last past age 12.) In a photo album, I learned that my great-grandfather was a soldier in WWI. Sharing memories with loved ones strengthens relationships. And knowing your family’s history makes you more resilient.


Tweed Wolf’s mission is to connect lives through sharing memories. We design, edit, print and ship your beautiful bespoke hardcover book. All you need to do is enjoy it and pass it down to the next generation.

OUR FOUNDER:


Julie Fajgenbaum woke up in 2014 with a problem: three kids and no photo albums. Her guilt only grew seeing her kids enjoy the many albums from when she was a child. They were shouting out “I’m a little sister, just like you mom.” And, “I can’t believe Aunt Lisa used to be taller than you!” And, “How come Papa used to have hair?” Knowing where they came from and seeing their family history was meaningful to them. Julie became determined to cross “Make A Photo Album” off her to do list and yours.

OUR NAME:

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Sadie Tweed (with Jack Berkun)

Julie’s paternal grandmother, Sadie arrived in the US from Ukraine in 1912 at 5 years old. Coming of age during the Great Depression made an impact on Sadie – even in her 80s she’d always rinse and reuse every sheet of aluminum foil. Also known for funny turns of phrase, Sadie persisted in miscalling the popular home goods chain, Bed, Bath, & Yonder. Sadie taught English in an elementary school in up state New York. Julie learned from her that writing is a muscle, you use it or you lose it.

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Flora Wolf (with Herbert Muller)

Julie’s maternal grandmother, Flora was well known for her creative talents in sewing, calligraphy, baking and cooking. Flora came to the US from Germany in 1941 taking one of the last boats out of Lisbon before the ports closed. Julie learned from Flora the art of presentation – how to carve a radish into a flower and the importance of making the salad-eater feel special. From Flora, Julie inherited her appreciation of beauty, her dedication to craft, and the ability to touch her tongue to her nose.